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New Era Cruises
End of commercial operation.
As from the end of the 2016 season, the new Era will no longer operate trips with fare-paying passengers.
The costs of licencing and extra insurance for being allowed to take in fares are disproportionately high for a small vessel that operates weather-dependent trips during a short season. For various reasons these costs, plus a small amount spent on advertising- are no longer being covered by the fares taken in.
Although no longer operating commercially, the New Era will continue to ply the Beauly Firth for a while longer during the summer months as a private pleasure craft.
The experience of solar-powered travel among beautiful scenery is too good not to share, and there will be limited possibility for local residents and for those interested in the technology to come along on a trip free of charge at their own risk.