WHY USE LEAFLETS?

• People have to pick up a leaflet and will automatically look at it. Compare this to a newspaper advert which is competing with lots of other adverts and most people will not even see it.

 

• It is much cheaper than direct mail and more effective.

 

• A large amount of information can be conveyed on a leaflet.

 

• You can choose which potential customers to target by area.

 

• Even if someone doesn't need your product or service now, they may keep your leaflet for future reference.

 

• You can calculate how effective the distribution has been and calculate the conversion rate.