Webby's Wonderful World | sitemap | log in |
This is a free Spanglefish 1 website. | ||
A History Of Advertising In The BeanoThe Beano is a popular British comic, published by Dundee-based D.C.Thomson since July 1938. For the first 50 or so years of its existence the only advertising featured in the comic was for other D.C.Thomson publications and products, particularly it's other similar comics, such as The Dandy, The Beezer and The Topper. Nowadays, sadly, The Beano and it's spin off, BeanoMAX, are D.C.Thomson's only comic publications of this kind in physical format, with the only other remaining similar title, The Dandy, in digital only format. The Beano's 2402nd issue, dated 30th July 1988, was a special edition to mark the comic's 50th birthday, it was also the issue chosen to debut an increase in the size of the comic, more colour pages, a better printing process, and better paper. The improved quality product no doubt cost more to produce, but a price rise had to be kept to a minimum, due to D.C.Thomson's chairman, Brian Thomson's, insistence that The Beano must remain a pocket-money buy, so this is the likely reason why issue 2407, dated 3rd September 1988, saw the first paid-for advertisement (for Tesco's Olympic Challenge) in the Beano, and also an increase in pagination, from 20 to 24 pages. Page Last Updated - 27/02/2014 | ||