OVER THE TOP

ADVERTS

There is no doubt about it, advertising standards are getting worse and at a pace which is accepted by many without them being aware of it, at least, until it is brought to their attention.

The reason for this slow decline is because standards are self-regulatory  The ASA (Advertising Standard Authority) just deal with complaints, that is, dealing with issues after they occur.

The Advertising Standards Authority is a self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances, so say Wikipedia.

Whilst some adverts are acceptable, and often helpful, it is the manner of their presentation that is objectionable and often offensive.

This website will therefore deal with the way adverts are presented, and less about their content.

We aim to discuss the following:

Distraction adverts, that is adverts that distract you from reading or your enjoyment in watching a programme on TV, like a film or play.

Irritating adverts, like the ones that pop-up on you computer and also the ones on football ground sideline, especially the ones with moving text or images.

On this website we aim to give you examples of good and bad presentations of advertisements and hope that somebody in authority will take notice so that our way of life, and standards, do not deteriorate any further.

UNDER CONSTRUCTION