A new guide to help community enterprises make the most of trading opportunities has been published today.

'Trading for Success', written by Simon Michaels of f3 and Maurice McCartnery of Fresh Management, was commissioned by Plunkett Foundation as part of the Making Local Food Work programme,and has been designed specifically for community enterprises to help them succeed in an increasingly tough market.

'Trading for Success' helps community enterprises identify:
• What is distinctive about the product or service they offer;
• How their product or service matches the customer's needs;
• Whether the enterprise can be financially viable;
• How to find and keep customers, and deliver products or services efficiently;and
• How to keep adapting and innovating to meet new challenges.

Follow the link below to view the guide online.