'Grow it Yourself', or GIY, is taking hold according to a recent ICM survey of 2000 Gardeners' World readers. The good news is that 42% of Brits now grow their own food. The Southwest was the most grow-it-yourself friendly part of the country, with 53% growing food. According to the poll, 70% of growers cited 'enjoyment' as the main reason, while for 57% the incentive was to save money. More than half felt that homegrown veg tasted better. Potatoes were the most popular veg grown (55%), followed by lettuce (49%). Tomatoes were the most popular fruit (61%) followed by strawberries (59%). The main reason for not growing was lack of outdoor space. Less good news was the fact that 8% of growers' gluts didn't make it as far as the kitchen, but were either composted or thrown away.