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Increasing Adult Participation in Sport and Active Recreation Top Priority for Eastern Region in New Local Area Agreements
30 June 2008
Communities and Local Government have announced that encouraging more adults to take part in sports and recreational activities is one of the main issues that local areas in the East of England will tackle over the next three years through the revised Local Area Agreements (LAA’s). 9 out of 10 councils in the Eastern Region have included the indicator ‘Adult Participation in Sport and Active Recreation’ (National Indicator number 008) as one of their targeted priorities in the revised LAA’s, making the target one of the highest of the top 20 priorities. These councils include Bedfordshire, Luton, Cambridgeshire, Peterborough, Norfolk, Suffolk, Essex, Thurrock, and Hertfordshire. (Nationally only 80 out of 150 councils have selected this target as a priority, which emphasises the importance placed on this across the Eastern Region)
 
Through the LAA’s every local area in England has agreed its own set of priorities with central government and must devote resources, time and effort to tackling the challenges that will improve the lives of local people in their areas. Extra cash will be available to the highest performing councils. (Communities and Local Government Press Release)
 
The rationale / description of this indicator is stated as being:
 
To measure participation in sport and active recreation at the local level. Participation in sport and active recreation is an important part of a full and fulfilling life and provides unique personal and intrinsic benefits. They also have wide ranging impacts, so increased levels of participation will impact on other local priority outcomes such as community cohesion and improved health. The measure will focus on participation amongst the whole target population, including those whose opportunities are limited. Evidence shows that there are inequities in levels of participation amongst some groups – lower socio-economic groups, women, older people, black and other ethnic minority populations, and people with a limiting longstanding illness or disability have particularly low levels of participation.’
 
As we are living in times of an ageing population and with this priority in mind, identifying and supporting appropriate and enjoyable activities for people in mid and later life will be a key way for Councils and their partners to reach their targets.
 
Further information and the chosen priorities in every local area can be viewed at www.localpriorities.communities.gov.uk
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