The British Heart Foundation (BHF) have launched a new campaign '30 A Day' to encourage more people in their 50's and early 60's to become more active.  www.bhf.org.uk/30aday

To accompany the campaign the BHF have produced a Blueprint Document.  The document identifies that 7 out of 10 people 50 - 65yr are overweight or obese and equally as many are insufficiently active.  They also recognise that despite the many health messages given out people in this age bracket are less likely to respond to them as they view themselves as too young for active ageing campaigns and too old for campaigns aimed at the general population.  The Blueprint includes policy calls, information and case studies under 5 key themes.

Access the Blueprint Document