CLEVER COPY specialises in all types of copywriting. The style and tone used is dependent upon many factors as it lends real credence to the message. The correct style of writing is as important as the message itself.
As an example see below three different ways of telling the same story:
The Assassination of Archduke Franz Ferdinand – Blog style
With the world still reeling from the shocking news of the assassination of respected world leader Archduke Franz Ferdinand and his beautiful wife the Duchess of Hohenberg, it was discovered that the perpetrator of this heinous crime was none less than the influential Chief of Serbian Military Intelligence himself, Dragutin Dimitrijevic with the unassuming Major Vojislav Tankosic as his co-conspirator.
Despite ongoing investigations, it is still unknown how this group of military assassins, now gone to ground, managed to conceal weaponry and incendiary devices under the very noses of the ruling power. Whilst it is understood that this group of individuals are now being hidden by sympathisers the Sarajevo government have vowed not to rest until the murderers have been caught and brought fully to justice.
The Assassination of Archduke Franz Ferdinand - Mid
Soon after the assassination of Archduke Franz Ferdinand and his wife, the Duchess of Hohenberg on 28 June 1914, it was discovered that the political reason for the murders was to draw world attention to the plight of the people of the Slav provinces of the Austro-Hungarian nation by a movement which became known as 'Young Bosnia'. The double assassination was masterminded by Danilo Ilic and was carried out by Gavrilo Princip.
The attack on the Archduke and the Duchess was fully supported by the Serbian military with the assassins, six in number and trained in bomb and pistol warfare by senior Serbian military intelligence staff led by Dragutin Dimitrijevic.
The Assassination of Archduke Franz Ferdinand - Formal
On 28 June 1914 the tragic death of Archduke Franz Ferdinand, heir to the Austro-Hungarian throne, set in motion a series of catastrophic events which led to the onset of the First World War. The Great War, as it became known, begun barely a month after the double assassination of the Archduke and his wife, the Duchess of Hohenberg so that by the end of July 1914 the whole of the free world was at war.
The Archduke and Duchess were en route from Sarajevo where they had attended a formal Town Hall event when they were killed by close range bullet fire from the gun of Gavrilo Princip, a Serbian nationalist. The tragedy was compounded as an attempt had already been made upon the Archduke's life earlier that same day which he survived.
