
On 23rd August the team (4 Staff) on site at 09:00 with the gazebo and tables in place by 10:00.
The Willow insect making started at 10:45 and ran until 15:00. There were 224 willow bugs made with young people participating of all ages (3 years to 16 years old) with seven grandmothers / mothers and two father also making bugs.
This was a restricted location activity so no feedback can be given with regard to direct effect on the retail side. The fact that 224 bugs were made with on average two people present for each bug made indicates that there were around 500 participants in the activity.
Satisfaction was very high, no discarded bugs or abandoned materials present at the end of the day. It seemed that everyone was very carefully taking his or her models home.
There were over 20 people attending who had come in response to seeing the activity advertised as available on the previous Bug Hunt session. Attendance due to advertising in the local press was apparent – 6 families said that they had come for the activity and that they had seen advertisements.
The stall was busy all day long with queues forming on four occasions and spectators observing all day.
24th August saw the team (2 Staff) arrived on site at 09:00 and left at 16:00, with the “Bug Hunt” taking place from 11:00 to 15:00.
Activity was steady throughout the session – there were no quiet periods and only few times when queues formed at the table. 184 children took part. It was assessed that for every child taking part there were two other members of the party. It can therefore be reasonably assumed that over 500 people took part in the “Bug Hunt”. As bugs were placed in and around several shops it is obvious that these locations had a guaranteed throughput of over 500 people intent upon examining their products closely.
The return rate of completed full cards was 87%, meaning that over 400 people completed the entire hunt and visited every location.
There was very high participant satisfaction, not one negative comment received.
11 family groups who participated in the activity had come in response to previous advertising (most saw it in local press), and professed themselves highly satisfied with their “Day Out With Dalton”.