Report on activities at Dalton Park Retail Park 16th/17th August 2006 On 16th August the team (2 Staff) arrived on site at 09:00 and left at 16:00, with the “Bug Hunt” taking place from 11:00 to 15:00. Facilities provided by Dalton Park were sufficient; the team dressed the table with camouflage material, posters, flyers, prizes, bugs and collector cards. Activity was steady throughout the session – there were no quiet periods and only few times when queues formed at the table. No preference for colour of collector cards was expressed and 169 children participated. It was assessed that for every child taking part there were two other members of the party. It can therefore be reasonably assumed that over 500 people took part in the “Bug Hunt”. As bugs were placed in and around several shops it is obvious that these locations had a guaranteed throughput of over 500 people intent upon examining their products closely. The return rate of completed full cards was 82%, meaning that over 400 people completed the entire hunt and visited every location. There was very high participant satisfaction, not one negative comment received. 23 family groups who participated in the activity had come in response to previous advertising (most saw it in local press). The Bug hunt was fun for all ages and abilities. 17th August saw the team (4 Staff) on site at 09:00 with the gazebo and tables in place by 10:00. Facilities provided by Dalton Park were sufficient; the team dressed the tables with camouflage material, posters, flyers, materials, bugs bodies and willow formers. The Willow insect making commenced at 10:45 and ran until 15:00. There were 214 willow bugs made with children and youths participating of all ages (2.5 years to 17 years old) with three grandmothers and one father also making bugs (for children not attending). This was a restricted location activity so no feedback can be given with regard to direct effect on the retail side. The fact that 214 bugs were made with on average two people present for each bug made indicates that there were over 400 participants in the activity. Satisfaction was very high, no discarded bugs or abandoned materials present at the end of the day. It seemed that everyone was very carefully taking his or her models home. There were over 20 people attending who had come in response to seeing the activity advertised as available on the previous day during the Bug Hunt session. Attendance due to advertising in the local press was apparent – 5 families said that they had come for the activity and that they had seen advertisements. The stall was busy all day long with queues forming on eight occasions and spectators observing all day. All participants said they were highly satisfied with their “Day Out With Dalton”.